Compleat Rehab & Sports Therapy offers physical therapy and other rehabilitation services in multiple Charlotte locations. In 2018, the marketing team decided to focus more on sports rather than general physical therapy, hoping for more revenue in a more niche clientele.
At the same time, Compleat Rehab was growing and opening several new locations. We wanted to ensure that each new clinic felt the same and create a unified atmosphere in all locations, so patients could build trust in the brand as a whole.
To address both needs, I designed a series of posters to frame and display in the clinics. The posters play on the brand's tagline, "We Keep You Moving!" and add some fun, sporty colors to the company's trustworthy blue and grey.
When initial market research indicated that pursuing sports therapy patients would not be a lucrative move for the company, we shelved the project. But, I enjoyed the concept so much that I decided to finish it in my personal time.
